Euro DM uses the donor pyramid to illustrate the different levels of involvement you can expect from your donors. You will see that each level of the pyramid indicates a new stage of the relationship you develop with your new donor.

At the bottom are the general enquirers or one-off donors. These individuals form by far the greatest segment of your donor pyramid. From here, they will graduate upwards to the next level of involvement and support. As you progress up the pyramid you will find fewer donors in each new section. However, they will provide you with a correspondingly greater proportion of your income.